Wayfair Retail Signage & Experiential Design
Leading the design team for the first large scale Wayfair brick-and-mortar store my focus is producing high-quality branded assets to be deployed across Wayfair’s retail space and experiences. This includes printed and digital signage, packaging, murals, marketing, collateral, and corporate communications.
Wayfair’s Grand Opening Welcome Wagon
Wayfair’s Welcome Wagon traveled to key locations around the Chicago area, surprising locals with delightful treats and letting them know that we’re their new neighbors. For this activation I designed a branded truck wrap, an extra large welcome mat, a spin to win wheel showcasing a range of prizes, branded coupons, and a sign detailing the rules. Custom branded napkins and food packaging included all the details for the opening weekend.
