Creative Director • Art Director
Leslie Kelshaw Personal Work.jpg

Personal Work

Friends of East End

The Friends of East End is an all-volunteer nonprofit working to reclaim East End Cemetery, a historic African American burial ground, from nature and neglect. With the help of thousands of volunteers, they seek to transform the cemetery into a public site of memory, contemplation, and beauty that honors Richmond’s Black community and history.

I was incredibly honored when asked to create their logo.

Pictured here, Erin Hollaway Palmer and Brian Palmer, journalists as well as founding members of the Friends of East End Cemetery.
Photo by Brian Palmer

East End Cemetery

Years after designing the logo for Friends of East End, I was commissioned by the East End Cemetery Collaboratory to create a logo for several related resources, including a digital map and an interactive website.

As you can see here eastendcemeteryrva.com is a dynamic resource that features photographs made at East End as well as archival images from public-domain sources and from relatives of the deceased; primary documents about the cemetery and the people buried there.

Thank you Erin & Brian for this opportunity!