2018 FIFA World Cup
On nearly 500 screens across 6 cities we used sports data to react to all events surrounding the matches. We triggered countdowns to the opening day, posted daily video highlight reels, displayed live scores while games were underway, updated daily team match ups, and animated the games top players on their way to the finals.
KY Duration Campaign
Using location, time, weather, and sports data, dozens of highly targeted and unique creative messages were triggered across nearly 100 screens in NYC and Las Vegas. This humorous and contextual campaign won the Silver Obie award in 2017.
United Wins NY
With 3 major airport options available, United wanted to display the strength and superiority of Newark. New York passengers tend to default to JFK and LaGuardia, so how could we position Newark as the best option for busy New Yorkers? With data and innovation.
Café Bustelo Campaign
In the summer of 2018 Café Bustelo wanted to tell Miami how much love it has for the city. I was so excited to be able to take the iconic brand and create similar logos and designs saying exactly that. Designing bus and building wraps, roadside bulletins, and bus stop shelters all to celebrate the brands 90th anniversary in a community that shares the same sentiment.
Michelob Pure Golden Hour
For Michelob Ultra’s new brand, Pure Gold, I designed digital posters that would countdown to sunsets across the country. West facing screens were strategically selected based on location. Countdowns for each city would start an hour before the sun went down every day from New York to LA.
Chandon Garden Spritz
Just in time for summer, Chandon was entering into the World of Spritz. The objective was for the creative to speak to consumers throughout their day so the designs and copy needed to update and stay relevant at every moment. The creative changed based on the time of day, day of week, current weather, special calendar events and location.
